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Smule, a San Francisco maker of musical apps, has generated a virtual symphony over the past few years, turning mobile phones into pianos, drums, guitars, ocarinas and even T-Pain rap-style vocals.

Now Smule is joining one of the more crowded frays in the app world, taking its musical chops into the chase for the latest high-tech holy grail - something pundits have dubbed "Instagram for video."

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Your trusty iPad delivers you the news, displays photos, plays music and lets you read e-books. And now it might be able to turn you into a viral video star.

A new app from Smule called "Strum" lets you record short video clips – using the tablet's front or rear camera – and then adds visual or audio effects before sharing it with the world.

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Strum filters generate music — which doesn’t sound exactly the same for any two clips — and retune any speech on the soundtrack, oftentimes leaving the speakers sounding like they’re singing or rapping.

It may be an Instagram for video, but it also deserves to be appreciated on its own quirky, inventive merits.

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Video is a key part of that social effort (witness the YouTube videos that Smule’s fans have created), so the team explored adding video to each of Smule’s apps, then ultimately decided to launch a standalone video experience.

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Videos you shoot on your iPhone are about to get a lot cooler, with Strum, a new video app that instantly turns 15-second video clips into rock masterpieces.

Similar to how you might put a filter on a photo with Instagram, Strum offers a number of built-in filters for video that don’t just change the look of your video, they give it a soundtrack as well.

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The Strum app itself is a pleasure to use. It supports navigating pretty much any way you’d like, with videos going full-screen in landscape.

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What if you could turn a tweet or other status update into a video song?

That's what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.

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This article introduces an innovative lens to look at the elections: through the study of voters' musical preferences and affinities.

A social music company called Smule ran an insightful experiment. They put the 900 million songs in their database through rigorous analysis, correlating the musical tastes of users with "red" and "blue" states. The results were illuminating.

"Our musical tastes are just as polarized as our country!" says Jeffrey C. Smith, Smule CEO and co-founder.

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Co-Founder Ge Wang speaks to CNBC on how recent Apple announcements made at WWDC - including iOS 6 and the iPhone 5 - will affect app developers.

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The Grammy winners commented on their favorite performances of the song and lead singer Hillary Scott participated in a duet with a Smule singer.

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Wang is the co-founder and chief creative officer of Smule, the app developer responsible for the Ocarina and iPad violin and other things that started out as “crazy-ass ideas.” To date, Smule has accumulated more than 65 million downloads.

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With 15m active users, developer's mission to 'help the democratisation of music' is proceeding apace.

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Executives at Smule, the startup that turns mobile devices into musical instruments with apps like Ocarina and Magic Piano, say the company’s apps are about to get social in a big way.

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Singing with a friend around the world has never been easier, thanks to a new app called Sing!

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Smule is on fire. Just take a look at the work these guys have done since their 2008 launch: $25.5 million in funding, more app releases than I can keep up with and a pretty sweet acquisition. And the latest app, AutoRap, is seeing some incredible early success.

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