Smule's mission is to connect the world through music.

Smule Nation

We believe that music is much more than just listening— it's about creating, sharing, discovering, participating, and connecting with people. It is the original social network with the power to break down barriers, touch souls and bring people together from all over the world.

In 2008, we set out to create apps that enabled anyone to create, discover, love and enjoy music. Today, 1.5 % of the world's population (that's 125 million people and counting) have used Smule's apps. And they are creating communities, meeting new like-minded friends, and having fun making music together on Smule.

So if you wake up humming, play a mean air guitar or anything in between, then Smule is for you―anyone can do it, no previous experience required.

Interested in creating social music experiences? Check out our job openings here.

Connect with Smule: Smule on Youtube Smule on Google+

Smule Mission

Mission Statement

  1. Realize the immense potential of audio.

  2. Inspire people to reach new levels of self-expression.

  3. Create an interactive social medium to connect the world.

Smule is on a mission to bring the world together through music. With 50 million monthly active users creating over 20 million songs every day, Smule is transforming the landscape of music from passive listening to collaborative creative expression and active engagement.

Smule comprises a vast network of diverse communities of people who create music together, including those people who help build products, services, and repertoire - diverse communities, powered through each of our unique backgrounds, cultures, and values, and fueled by a passion to create. Fostering, enabling, supporting, and empowering this network is at the heart of everything we do.  

Smule Values


We are driven to accomplish our vision of bringing music back to its roots as a creative and participatory medium. We have a hard charging culture that does not accept mediocrity. We have extremely high standards for ourselves and for everyone who joins us.


Anything worth doing is worth doing impactfully. Smule is global. The potential Smule has to impact the world is limitless. To have impact, we play offense. We take risks yet we are accountable: we accept that failure is the step function to learning and growth.


Collaboration is not a passive state but rather about active participation, cooperation, and connection. We constructively and openly confront issues that arise in the process of making decisions, and implementing them. Disagreements are natural and positive opportunities. A healthy process involves mutual respect - making opinions heard and listening to others rather than passively second guessing in hindsight. Together, we constantly learn and grow.


We embrace naivety at Smule, bringing the creativity inspired by humility to our products and innovations. If you accept that no one can predict what a person wants, the opportunities to be creative are endless. Alongside this willingness to experiment and explore, there is the companion discipline of testing, measuring, and iterating, using empirical results to validate a new idea.


Trust is hard earned and easily lost. It can not be taken for granted and must be tendered, cultivated, and respected through transparency, discipline and authenticity. Transparency empowers the full organization to confront challenges and opportunities, and facilitates trust.


Creativity does not equal perfection. We embrace the imperfections in order to unleash the superstar in each of us. We celebrate the music that is borne from the imperfections recognizing that’s what make us human and connected with each other. Music reminds us that we are all uniquely expressive and to celebrate the joy that comes when we freely support and give to each other with our presence.

gl hf dd gg (good luck, have fun, don’t die, good game)

From the very beginning, “gl hf dd gg” has been the shorthand sign-off for many Smule endeavors, projects, presentations, emails. It represents a can-do, enjoy the moment, esprit de corps in that we are all in it together, that we recognize the challenges, and most of all, that we support each other.

We Are

Key Leadership

Jeff Smith
Dr. Jeffrey C. Smith, CEO and Co-Founder Linkedin

Jeff grew up in a family where music was a choice: if you wanted to eat, then you would practice. While Jeff went hungry many days, he managed to practice enough, and since leaving his home in Utah long ago, he is still practicing—and eating. Jeff remembers an early piano performance in his church where, as a little boy, he was so nervous that the vibration of the piano pedals extended throughout his legs and knees to the extent he couldn't control them! His older brother, also a pianist, was taught to play the organ as well, and soon thereafter became the church organist. When Jeff's mother offered to teach Jeff to play the organ, he declined. Jeff loves all kinds of music, including Folk, Classical, Country, and Rock, for example the Man in Black or Mr. Mojo Risin'. Jeff has enjoyed working with great teams and building great companies for the past twenty-five years.

Bill Bradford
Bill Bradford, Chief Growth Officer Linkedin

Luckily, Bill chose to play the sax, as he met his wife, Charlotte, when they forced her to share a music stand with him in 8th grade jazz band. After selling his sax to buy pizza at Stanford, he picked up the uke to play along with Charlotte's Polynesian family band. For his mom's 50th birthday, a mariachi band wanted $300, but a second-hand bass cost only $99, so he became a bass player. Now that their 4 kids play uke, bass, guitar, sax and keyboard, he’s been relegated to band manager. Bill still likes to funk out to early 80's jams from The Gap Band, Cameo, Con Funk Shun and Chaka Khan. Before Smule, he enjoyed stints at Adobe, Connectix, Tumbleweed, Thuuz Sports and music streaming startup Simplify Media.

Zhongling "Alex" Li
Zhongling "Alex" Li, Chief Technology Officer Linkedin

Alex has very little musical talent but fully embraces Smule's vision to enable everyone to create music together. He learnt a bit of guitar during his college years following his love for Guns N' Roses and Metallica. Recently his passion was reignited when his son started playing bass. He hopes to be able to jam with his kids one day. On the geek side, Alex has a MS in Computer Science from Columbia University and BS from Shanghai Jiao Tong University. Before Smule, he led engineering teams at Booyah, Jasper and eBay.

Chris Hollenbeck
Chris Hollenbeck, Chief Financial Officer Linkedin

The high and low of Chris's musical career was junior year of high school when he played sax in the band "Johnny Whirlpool and the Home Appliances.” The band toured the Bar Mitzvah and graduation party circuit but, alas, Chris's saxophone talents had peaked in 8th grade and he soon parted ways with Johnny and the rest of the Appliances. Fortunately, enough musical aptitude sunk in over the years that Chris can still stand over his children to make unwanted suggestions as they practice piano, guitar and drums. Chris took to watching music more naturally than playing and received a worldly education following the Grateful Dead around the West Coast during his high school and college years. And while Jerry is gone and "nothin's gonna bring him back", Chris has finally found that same spirit of community that thrived at every Dead show in the Smule family, both near and far. Prior to his current role, Chris was a founding partner at Granite Ventures.

Mary Yang
Mary Yang, SVP of Product Linkedin

Born in China, Mary taught herself English at a young age through children's songs. While she couldn't quite sing in tune, she started playing piano at age 5 and "Mary Had A Little Lamb" was the first English song she learned. Naturally, she chose "Mary" as her English name. In truth, she didn't know any other English names at the time to choose from. Armed with a BS in Biomedical Engineering from Tsinghua University and a MS in Management Science and Engineering from Stanford, Mary enjoys leading and advising startups which create fun products and build great communities. Prior to joining Smule, Mary co-founded the US incubator of Renren and launched two social mobile apps. When not running product teams, Mary serves in her church teaching bible and hymns to young people. She also loves singing with people all over the world on Smule and discovering new talent. Secretly, Mary has been trying to learn how to play the guitar, and the pain in her fingers is preventing her from typing up a really long bio (thankfully).

Sharon Segev
Sharon Segev, Chief Legal Officer Linkedin

Sharon has enjoyed and appreciated music her entire life, even if she self-admittedly cannot create music of the type that is tolerable to the human ear and therefore mastered a career of a somewhat solo singer (meaning she does her best to sing only without an audience). Which could explain, some may say, her irresistible attraction to the Smule magic of revealing the inner musician in each and every one. If you catch Sharon cooking one of her famous meals on a Saturday night - the timeless voices of Leonard Cohen, David Bowie and Natalie Merchant will fill her house and her soul. Sharon’s kids definitely do their best to keep her a bit more up-to-date with more current music trends and following heated negotiations they often settle for a broader mix that includes Shawn Mendes, Ed Sheeran and Coldplay. Sharon earned a combined law and accounting degrees from Tel Aviv University and has spent the last 20 years leading companies through fast paced growth while successfully navigating some storms. Prior to joining Smule she was the General Counsel of LifeLock, a publicly traded company acquired by Symantec in 2017.

Board Members

David Cowan
Jason Pressman
Tom Ryan
Poshu Yeung
Mike Zappert
Ken Rudin
Elizabeth (Betsey) Nelson
Dr. Jeffrey C. Smith

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