Smule is Connecting the World Through Music®.

Smule Nation

We believe that music is much more than just listening— it's about creating, sharing, discovering, participating, and connecting with people. It is the original social network with the power to break down barriers, touch souls and bring people together from all over the world.

In 2008, we set out to create apps that enabled anyone to create, discover, love and enjoy music. Today, 1.5 % of the world's population (that's 125 million people and counting) have used Smule's apps. And they are creating communities, meeting new like-minded friends, and having fun making music together on Smule.

So if you wake up humming, play a mean air guitar or anything in between, then Smule is for you―anyone can do it, no previous experience required.

Interested in creating social music experiences? Check out our job openings here.

Connect with Smule: Smule on Youtube Smule on Google+

Smule Mission

Mission Statement

  1. Realize the immense potential of audio.

  2. Inspire people to reach new levels of self-expression.

  3. Create an interactive social medium to connect the world.

Smule is on a mission to bring the world together through music. With 50 million monthly active users creating over 20 million songs every day, Smule is transforming the landscape of music from passive listening to collaborative creative expression and active engagement.

Smule comprises a vast network of diverse communities of people who create music together, including those people who help build products, services, and repertoire - diverse communities, powered through each of our unique backgrounds, cultures, and values, and fueled by a passion to create. Fostering, enabling, supporting, and empowering this network is at the heart of everything we do.  

Smule Values


We are driven to accomplish our vision of bringing music back to its roots as a creative and participatory medium. We have a hard charging culture that does not accept mediocrity. We have extremely high standards for ourselves and for everyone who joins us.


Anything worth doing is worth doing impactfully. Smule is global. The potential Smule has to impact the world is limitless. To have impact, we play offense. We take risks yet we are accountable: we accept that failure is the step function to learning and growth.


Collaboration is not a passive state but rather about active participation, cooperation, and connection. We constructively and openly confront issues that arise in the process of making decisions, and implementing them. Disagreements are natural and positive opportunities. A healthy process involves mutual respect - making opinions heard and listening to others rather than passively second guessing in hindsight. Together, we constantly learn and grow.


We embrace naivety at Smule, bringing the creativity inspired by humility to our products and innovations. If you accept that no one can predict what a person wants, the opportunities to be creative are endless. Alongside this willingness to experiment and explore, there is the companion discipline of testing, measuring, and iterating, using empirical results to validate a new idea.


Trust is hard earned and easily lost. It can not be taken for granted and must be tendered, cultivated, and respected through transparency, discipline and authenticity. Transparency empowers the full organization to confront challenges and opportunities, and facilitates trust.


Creativity does not equal perfection. We embrace the imperfections in order to unleash the superstar in each of us. We celebrate the music that is borne from the imperfections recognizing that’s what make us human and connected with each other. Music reminds us that we are all uniquely expressive and to celebrate the joy that comes when we freely support and give to each other with our presence.

gl hf dd gg (good luck, have fun, don’t die, good game)

From the very beginning, “gl hf dd gg” has been the shorthand sign-off for many Smule endeavors, projects, presentations, emails. It represents a can-do, enjoy the moment, esprit de corps in that we are all in it together, that we recognize the challenges, and most of all, that we support each other.

We Are

Key Leadership

Jeff Smith
Dr. Jeffrey C. Smith, CEO and Co-Founder Linkedin

Jeff started Smule in June of 2008 with a vision to bring music back to its roots as a creative, participatory medium. For the past twenty-five years, Jeff has co-founded and led businesses either acquired by Novell, Google or gone public. His mother was his first piano teacher and taught him to play the piano when he was four. He continued his piano studies while getting a BS in Computer Science at Stanford University and piano became a lifelong pursuit which he continues to practice every day. Jeff started his career after college as an engineer in AI at IBM's Scientific Center and went on to be a software architect at Frame/Adobe. In 2013, Jeff received his PhD in Computer Based Music and Acoustics from Stanford.

First Smule favorite: Twilight of the Thunder God
All time repeat: Barbie Girl
Bill Bradford
Bill Bradford, President Linkedin

With over 25 years of experience building high tech businesses, Bill is responsible for revenue, operations, marketing, bus dev & artist production. Bill was previously co-founder/CEO of Simplify Media (acquired by Google) and co-founder/COO of Thuuz Sports, following stints at Adobe, Connectix and Tumbleweed. Bill enjoys playing the bass with his family band and graduated from Stanford University.

First Smule favorite: You're Welcome!
All time repeat: Camarote
Chris Hollenbeck
Chris Hollenbeck, Chief Financial Officer Linkedin

Chris joined Smule in early 2017 to lead the finance group and support the business as it connects more people in more places through the power of music. Prior to his role as CFO, Chris was a Partner at Granite Ventures for 20 years, including 8 years on Smule's Board of Directors. Chris's musical talents primarily revolve around singing along with 70's and 80s rock and pop. He graduated from Stanford University with a BA in American Studies.

First Smule favorite: Take Me to Church
All time repeat: Flashlight
Jeannie Yang
Jeannie Yang, Chief Innovation Officer Linkedin

With over 20 years experience in building products ranging from interactive television to social networking to music, Jeannie found her passion lies in working with teams that bring people together from all over the world. After college, she learned how to DJ, as a way to keep dancing, and discovered a hidden love for house music. Jeannie holds a M.S. in Information Management and Systems and B.S. in Electrical Engineering and Computer Science from U.C. Berkeley.

First Smule favorite: (I Love You) For Sentimental Reasons
All time repeat: Man In The Mirror
Sharon Segev
Sharon Segev, Chief Business Affairs and Legal Officer Linkedin

Sharon enjoys building highly effective teams that navigate together to achieve strategic goals while combining excellence and creativity. At Smule, she manages the business affairs and legal focus areas, including talent and culture. Sharon spent the last 20 years in both legal and strategic roles, leading technology companies through a business oriented approach, including most recently as EVP, General Counsel at LifeLock (acquired by Symantec). She started her career as an associate in international law firms such as Gibson, Dunn & Crutcher. Sharon was first mixing music using a double cassette recorder and translated it to backstage singing later on. She holds dual degrees in law and accounting from Tel-Aviv University.

First Smule favorite: No Easy Way
All time repeat: Play That Song
Mary Yang
Mary Yang, Chief Product Officer Linkedin

As the leader of Smule’s product and engineering organization, Mary defines the vision and roadmap for Smule’s platform and portfolio. Prior to joining Smule, Mary co-founded the U.S. incubator of Renren and launched two social mobile apps. When not running product teams, Mary serves in her church teaching bible and hymns to young people. Mary holds a M.S. in Management Science and Engineering from Stanford and a B.S. in Biomedical Engineering from Tsinghua University.

First Smule favorite: Call Me Maybe
All time repeat: Come with Me Now

Board Members

David Cowan
Jason Pressman
Tom Ryan
Poshu Yeung
Mike Zappert
Ken Rudin
Elizabeth (Betsey) Nelson
Dr. Jeffrey C. Smith

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