Use of Cookies

Effective as of July 25, 2018

We mentioned in our Privacy Policy that we use cookies and related technologies (collectively referred to as “cookies”) to provide you with the services accessible through our website and our apps (together the “Services”).

This policy explains how we use cookies and similar technologies on our Services (the “Cookie Policy”).

1. What is a Cookie?

A cookie is a small piece of text that can be placed on your computer or mobile device that stores identifiers and other information. Such recognition helps the efficient operation of our site and Services.

2. Do we use Cookies?

Yes, like most websites and applications we use cookies in the course of providing you with our Services. We may use technologies like cookies, pixels and local storage to deliver, secure, and understand products, services, and ads.

These technologies help us understand how our Services are being used, help you navigate our Services, help remember your preferences, and generally improve your experience in using our Services. Cookies can also help ensure marketing you might see online is more relevant to you and your interests.

3. What cookies and related technologies do you use and why?

We mainly use cookies and related technologies to make our Services work and to improve our products. Some of the technologies we use include:

• Software development kits: Software development kits (also called SDKs) function like pixels and cookies, but operate in the mobile app context where pixels and cookies cannot always function. Pieces of code (the SDK) are installed in the app that allow us and our partners to collect certain info about your interaction with the app and info about your device and network.
• IP address: IP address is the short form for Internet Protocol address which is assigned by internet access providers to every computer that is connected to the internet. Website owners have access to IP addresses of their users. Using IP addresses, we and our partners can identify the country, state and city from which a computer is connecting to the Internet. IP addresses are, for example, used for IP geo-location purposes, e.g. by Google Analytics.
• Device identifiers: We may also collect unique or persistent device identifiers so that we can identify your device.

We use cookies to make our Services work and to improve Smule, specifically:

• To authenticate you and secure our Services: We use cookies to identify you, and monitor login and status data. This allows us to know, for example, whether you are logged in and from where. It also helps us to detect and stop fraud on our Services, as well as to prevent spam and illegal use. We also use cookies to remember if you have a VIP subscription or have a Smule App.
• To remember your settings and preferences: We use cookies to recognise your browser and remember your preferences (such as your language, volume and autoplay settings).
• To improve performance: We use cookies to provide the best experience in Smule. For example, we use cookies to speed up the loading of our Services. We also use them to remember if you have seen the tutorials, as well as the last time your feed was updated.
• To conduct analytics: We use Google Analytics, which uses cookies, to collect anonymous traffic data to help us analyse how members and visitors access and use Smule, and for other analytics services relating to website activity and internet usage. Click here to learn more about Google Analytics.
• To process payments: Stripe, our payment processor, may use cookies as part of the payment flow.

4. How long do cookies last?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

5. First and third party cookies

First-party cookies are cookies that belong to Smule, third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for Smule, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the internet. Our current business partners include:

• MoPub, whose Privacy Policy can be found here and partner list can be found here. You can learn how to opt-out from MoPub here.
• InMobi, whose Privacy Policy can be found here. You can learn how to opt-out from InMobi here.
• Google. You can learn more about how Google use’s data, and how you can opt-out, here.
• Facebook, whose Data Policy can be found here and cookie policy can be found here.
• AdColony, whose Privacy Policy can be found here. You can learn how you can opt-out from AdColony here.
• AppLovin, whose Privacy Policy can be found here. You can learn how you can opt-out from AppLovin here.
• Stripe, whose Privacy Policy can be found here.
• Fyber, whose Privacy Policy can be found here.
• Tapjoy, whose Privacy Policy can be found here.

As with any business, we may change or work with different partners from time to time.

6. How to refuse the use of cookies

You may refuse the use of cookies by selecting the appropriate settings in your browser. However, if you do this you won't have access to many features that may make your browsing of our website and use of our Services smoother, and some of our Services may not function properly.

If you want to opt out of specific third-party cookies, please consult the third party’s website or privacy policy as well as the cookie settings on your browser.

7. Changes to this Cookie Policy

Our business changes constantly and our Cookie Policy will also change, so please review it frequently. We will notify you of any changes by posting the updated policy on this page with its effective date. If the change is material, we will take reasonable additional steps to notify you.

8. Contact Us

If you have any questions or comments, please contact us via our online support form.