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Video is a key part of that social effort (witness the YouTube videos that Smule’s fans have created), so the team explored adding video to each of Smule’s apps, then ultimately decided to launch a standalone video experience.

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Videos you shoot on your iPhone are about to get a lot cooler, with Strum, a new video app that instantly turns 15-second video clips into rock masterpieces.

Similar to how you might put a filter on a photo with Instagram, Strum offers a number of built-in filters for video that don’t just change the look of your video, they give it a soundtrack as well.

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The Strum app itself is a pleasure to use. It supports navigating pretty much any way you’d like, with videos going full-screen in landscape.

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What if you could turn a tweet or other status update into a video song?

That's what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.

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This article introduces an innovative lens to look at the elections: through the study of voters' musical preferences and affinities.

A social music company called Smule ran an insightful experiment. They put the 900 million songs in their database through rigorous analysis, correlating the musical tastes of users with "red" and "blue" states. The results were illuminating.

"Our musical tastes are just as polarized as our country!" says Jeffrey C. Smith, Smule CEO and co-founder.

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Co-Founder Ge Wang speaks to CNBC on how recent Apple announcements made at WWDC - including iOS 6 and the iPhone 5 - will affect app developers.

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The Grammy winners commented on their favorite performances of the song and lead singer Hillary Scott participated in a duet with a Smule singer.

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Wang is the co-founder and chief creative officer of Smule, the app developer responsible for the Ocarina and iPad violin and other things that started out as “crazy-ass ideas.” To date, Smule has accumulated more than 65 million downloads.

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With 15m active users, developer's mission to 'help the democratisation of music' is proceeding apace.

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Executives at Smule, the startup that turns mobile devices into musical instruments with apps like Ocarina and Magic Piano, say the company’s apps are about to get social in a big way.

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Singing with a friend around the world has never been easier, thanks to a new app called Sing!

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Smule is on fire. Just take a look at the work these guys have done since their 2008 launch: $25.5 million in funding, more app releases than I can keep up with and a pretty sweet acquisition. And the latest app, AutoRap, is seeing some incredible early success.

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Smule is at it again with AutoRap - currently the top free music app in iTunes, beating out Pandora and Spotify.

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With Smule's proprietary "rappification" technology, AutoRap maps the syllables of your speech to any beat, creating a rap.

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...simply speak into your phone, and the app chops your voice and buries it in a whole mess of autotuney goodness.